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ONLINE MARKETING SERVICES

With the advent of multiple sources of online devices & apps, both brands & retailers are under immense pressure to create & reflect their brand persona on the web in consistent with their offline presence. There has been phenomenal change in the way end users interact with brands, explore products & services. To add to that end-users look for consistent & personalized experience across constantly evolving physical & online environments. In line with current scenario, Octashop delivers turn-key or highly customized business strategy to its clients depending on the client budget & requirement.

With Octashop expertise in digital marketing services, we can help you in finding your target audience; gauge their interest in your product, services & attracting new prospects to your website. We start by defining an internet marketing strategy for you which is aligned with your business requirements. Next step is to define your project goals, establishing a strategy & a time frame to determine KPI’s. We regularly update you on project progress via reports & constant updates.

Octashop Digital Marketing Services includes

SEARCH ENGINE OPTIMIZATION

SEO is a long term investment for every business. Over internet, you will find around 1 billion websites, but not all are on Google SERP (search engine result page). As per Google the website beyond 3rd page of Google SERP doesn’t exist for users. According to the research a user doesn’t go further 3rd page of SERP and look for the solution, after that a user makes a new search. SEO not only will help you to get connected to the 1 billion users with help of Google but also allow you to convert them into valuable customers for your business. SEO is the best way to get connected with your target audience and share your product /services details with them. Your website is an asset for you and which is going to earn you business and profit. So, you need to take SEO for your website seriously, and we can help you in this.

digital marketing services

Our On-Page SEO services include

  • Market research
  • Keyword research
  • Competitor analysis
  • Layout modification
  • Image optimization
  • Create Robots.txt & Optimization
  • URL rewriting
  • Google Analytics and console Installation
  • Canonical Tag implementation / 301 Redirect
  • Internal linking
  • Broken links and Navigation structure
  • Sitemap creation & Updation
  • Meta tag creation
  • Website blog
  • Testing and other required issues
  • Google speed test validation
  • W3C Validation

Our Off-Page Services includes

  • Article submission
  • PR(Press Release) submission
  • Directory submission
  • Q and A submissions
  • Blog posting
  • Blog commenting
  • PPT/PDF submission
  • Company Profile/Local listing
  • Classifieds
  • Social bookmarking submission

GOOGLE DISPLAY MARKETING (PPC/CPM)

Google Display Marketing is one of the most powerful forms of online marketing, a natural extension of many of our client’s effort in paid search and other online media activities. Our services for planning and optimizing display campaigns helps our clients in achieving their behavioral targets like re-marketing and interest categories as well as social media visibility. Hence, increase your Brand Awareness – Grab Attention and Re-target your audience with our PPC and CPM marketing strategies

Google Paid Marketing PPC/CPM Services
Social Media Optimization

SOCIAL MEDIA OPTIMIZATION

Understanding your audience and their online behavior is key to brand’s success in social media. Our Social Media Marketing Service integrates both Social Media and Organic Search to improve website traffic, brand buzz and customer support.

SOCIAL MEDIA MARKETING

As the amount of time spent by people on Social Media platforms like LinkedIn, Facebook, Twitter, Pinterest is increasing considerably. Social Media Marketing is becoming all the more important to strengthen your brand presence, Generate leads, Getting more online visibility and to connect with your audience at the same time.

Social Media Marketing
Online Reputation Management

ONLINE REPUTATION MANAGEMENT

Having worked with leading and established brands to manage their Online reputation, our team of experts will help you build and improve upon your online reputation or repair your negative online reputation.

EMAIL MARKETING

As the amount of time spent by people on Social Media platforms like LinkedIn, Facebook, Twitter, Pinterest is increasing considerably, Social Media Marketing is becoming all the more important to strengthen your

  • Brand Presence
  • Generate leads
  • Increase your online visibility
  • Connect with your audience at the same time
E-mail Marketing Services
Content Writing and Enrichment Services

CONTENT WRITING SERVICES

Your online content portrays the brand image to your end users. Creative and innovative content combined with SEO and Social Media best practices ensures that your business is easy to find, attracts & engages the audience. Our Content Marketing team helps you in writing digital content which is creative and highly targeted.